ABOUT ME
MY JOURNEY
As an award-winning digital content manager, I have developed valuable relationships with some of the most reputable travel brands in the world, including Travel Leaders Group, Travel Channel, Marriott International and Travel + Leisure.
Working with reputable global brands has taught me how to stay agile in digital media. My passion for this field is driven by developing innovative ways to keep any target audience — users, readers and/or consumers — engaged. A good example of this is was when I led a major digital initiative to create and execute customizable itineraries for Vacation.com. With help from cross-functional team members, my leadership in this initiative resulted in an increase in user engagement and lead generation as well as a Travel Weekly Magellan Award, one of the travel industry’s highest honors.
Understanding a brand’s target audience is crucial to content management, development and production. And in this rapidly-changing, multi-cultural world, I utilize my unique perspective and storytelling skills to reach diverse communities — an important tool for an experienced marketer.
What People Are Saying …
"The digital world is a hard, constantly changing environment and Kwin was able to handle every challenge that came his way with skill, humor and determination."
“I’m consistently impressed by his ability to pivot from brand, translating each unique identity into cohesive, valuable, and relevant stories that target audiences are eager to consume.”
“He really understands that creating and curating content is a multifaceted process that requires always thinking about the consumer first.”
“Kwin’s editorial expertise and management skills combined with stellar work ethic, made him invaluable to me.”
EXPERTISE
I’ve spent more than 10 years of my career in the travel industry; however, my results-driven skills and specialized knowledge about digital, broadcast and print media are essential qualifications for a content director at any company or organization.
Core Competencies
Content Management
Content Production
Digital Content Creation
Strategic Planning
Strategic Execution
Demand Generation Marketing
Editorial Oversight
Editorial Decision-Making
Project Management
Maximizing User Engagement
Cross-Functional Collaboration
Team Leadership
Team Management
Site Optimization
Content Optimization
Additional Skills
AP Writing Style
B2C Content Marketing
Content Development
Copy Editing
Copy Writing
Data Analysis
Photo Editing
Publishing
Social Media
Storytelling
Time Management
Script Writing
Video Production
Limited HMTL
Understands UX/UI Design
Tools
Adobe CQ
Adobe Photoshop
Google Keyword Planner
Google Analytics
Moz Pro
MS Office
Sharepoint
DAM Systems
SEMrush
Sitecore
Teamsite
WordPress
Brightcove
Hootsuite
Acoustic
